Attended LEDWAP ebook launch yesterday and it was a blast. I was also a speaker at the launch so I’ll be sharing what I taught.
Social media is a collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing and collaboration.
TYPES OF SOCIAL MEDIA
- Social networks: Facebook, Twitter, LinkedIn
- Media Sharing Networks: Instagram, Snapchat, Youtube
- Discussion Forums: Quora, Nairaland
- Bookmarking: Pinterest, Flipboard
- Blogging and publishing network: Medium, WordPress.etc.
WHY YOU SHOULD BE ON SOCIAL MEDIA
- It helps you develop voice and build trust. This is important for personal branding.
- It encourages young people to be content creators. And creating content fosters creativity.
- Social networks create discovery. This is because there are groups that caters to different interests.
- It teaches how to network
- Employment Opportunities.
HOW DO YOU UTILISE SOCIAL MEDIA
- Ask yourself what are you doing on social media for? What are your goals? What do you hope to accomplish with it? Do you want to use it as a student, or entrepreneur, or just to have fun( which is okay)? Having a knowledge about what you want first solves everything.
- What social network caters to my needs? Today, we have a host of social media springing up everyday. It might be tempting to be everywhere( which is still okay) But for maximum results, you have to determine which one suits you and your purpose. If you’re a student about to graduate, it’s best you start maximising LinkedIn. As an entrepreneur, where do your customers reside? As a video creator, Youtube and Instagram are ideal places. Figure out what you want. Then, pick the social network.
- Map out a plan: After choosing your platform, map out a plan on how to actualise your goals. As an entrepreneur, you should have a plan on what content to create for your customers, what groups to join, what influencers to follow etc. The same applies to students.
- Evaluate: From time to time, measure your progress on the platform. As an entrepreneur, if after creating content and you still lack customers. Perhaps you might need to run an ad to meet wider audience or your customers are not on that particular network.
- Google is your friend: Honestly, there should be a Google 101 course because majority of us don’t know how to utilise the search engine. You want to find more about any of the aforementioned, Google it. Ask people too. But also ask Google. Sometimes, you won’t need to ask people if you’ve asked Google.
I’m open to more public speaking sessions. Subjects revolve around education, personal branding, women, community management. If you have any questions regarding this, let me know.